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MEPs have recognised the importance of having a strong web presence in communicating with voters with 75% of respondents claiming to use a website extensively for this purpose. Whilst there are a number of early adopters who have demonstrated an understanding of how to leverage additional digital tools for effective communication and campaigns, a majority of MEPs do not venture beyond a website in their efforts to communicate with voters.
The number of MEPs who use occasionally or plan to use in the future social networks, personal blogs, html newsletters, social media releases or online video suggests that there is an opportunity for growth in the use of these tools. Over half of all MEPs are likely to turn to Web 2.0 in the coming years.