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The perceived effectiveness of all digital forms of communication is underlined when one takes an average of responses across the three categories of tactics surveyed.
Only 17% of MEPs perceive digital tools (websites, online advertising, online videos, blogs) to be very effective and in fact 10% say that they are not very effective or not at all effective.
These results may reflect the time during which MEPs have had access to these tools and to gain familiarity with them. At the time of the 2004 European elections, YouTube and Twitter did not exist and Facebook was open to select US university students. In such a short space of time, it is in part amazing that these forms of communication rank so highly.