How effective do you believe the following activities to be in communicating to voters and other interested parties?

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MEPS still believe that TV remains the most effective single way to communicate to voters

Fleishman-Hillard's previous research* suggests that Europeans spend more time online than using other media and that the information they find there has more impact than information from other sources. Yet MEPs don't rate online tools as effective in reaching out to voters as other media. This disconnect means that 69% find TV appearances very effective but only 10% find online videos very effective.

However, a personal website is seen as being as effective in reaching out to voters as other 'earned' opportunities such as personal contact with voters via events or one-on-one meetings and having a newspaper column.

Other forms of online engagement such as blogging or micro-blogging, online video and online advertising are seen as some of the least effective tools. This may be due to a lack of familiarity with these tools.

*Fleishman-Hillard Digital Consumer Influence Index 2008 - www.fhdigital.net/influenceindex